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ADHD induced generalist

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WhatsApp Equality Mic

Industrial Design, Creative direction, Art Direction

To celebrate Women’s History Month, WhatsApp partnered with a broad array of female talent, including Anitta, Becky G and TINI, to bring a message of empowerment to the masses. 

We helped them turn the globally prevalent WhatsApp icon into a fully functioning, glowing, physical microphone allowing talent to share their message through the platform (figuratively and literally). It showed up in press, appearances and music videos.

Case study
Anitta
Iterations
Back and front
Promo
BTS