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ADHD induced generalist

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Velooq

Concept, Industrial Design, Art Direction

A Google Incubated, designboom awarded project, designed to solve for the increasing urban bike-safety problem. By illuminating the tires themselves, the bike casts a glow visible from all directions. Integrated tech allows the tires to pulse red, serving as an omni-directional brake light.

It doesn’t hurt that it looks rad, either.