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ADHD induced generalist

Sergey Kim's portfolio

Upcycle

Brand identity

A breakthrough identity system for a company reinventing the fertilizer industry from the ground up. The concept departs from the typical ‘organic’ design aesthetic, favoring a bold, sharp design that highlights the incredible efficacy of the active product. 

The core mark seeks to play against the reconditioning nature of the fertilizer, coupled with it’s self-obsolent nature. It so effectively and naturally works to recondition soil that years of use will reduce the need for fertilizer altogether.