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ADHD induced generalist

Sergey Kim's portfolio

JamieMakeup

Art direction, Visualization, Brand identity

A total departure from the typically demure premium-beauty space. The identity and artwork is boisterous and bright, each product relying on a different artist to bring the core brand colors and system to life. It has been featured in multiple design pubs, including The Dieline, and the likes of Vogue, Vanity Fair, Marie Claire, Popsugar and many others.