arrow back
ADHD induced generalist

Sergey Kim's portfolio

Big Mac sound bites

concept design

Selected McDonald’s customers in Auckland opened their Big Mac boxes, they were blasted by song straight from the burger’s container. The singing boxes were part of McDonald’s global ‘imlovinit24’ initiative, which sought to share 24 moments of joy to millions in 24 hours, and customers at Lunn Avnue’s McDonald’s in Mt Wellington who were the first to be serenaded by Big Mac burger boxes through songs, quirky comments and funny sound effects.‍