Happy Baby
Art Direction
As the art director for HappyBaby's commercial series, I focused on illustrating the simplicity and wholesomeness of their baby food products through visually appealing and straightforward videos. Our videos featured joyfully animated fruits and vegetables, emphasizing their role as key ingredients while capturing genuine reactions from babies enjoying their meals.
Package visualization
In addition to the videos, I created detailed CG assets of the product packaging to highlight its distinctive features and visual appeal. This combination of real-life reactions and high-quality digital elements helped form a cohesive campaign that truly resonated with our target audience, conveying both the product's quality and the joy it brings to families.
BTS